Calligram Studio

Calligram WorkflowStep up your production studio!

Calligram Studio is the real control tower for the production of display ads, organising and automating the production workflow defined by the customer in the system.

Every single person involved in the production flow does take advantage of the advanced functionalities of Calligram Studio:

  • The graphic designers are freed from the colateral tasks which affect their productivity, they can 100% focus on designing display ads;
  • The supervisors always know in real time the production status and can proceed any time to arbitrations when needed;
  • The sales force can, with the Studio Web module, consult and modify any time via Internet the status of the ads. The addition of a comment, the upload of new components of the advertizing (image, text.), the validation or refusal of the ad proof, and the download of the low res PDF file are some of the online features allowing a smoother cooperation between the sales force and the production studio.

By enhancing control and communication, by automating all tasks that can be automated, and by ensuring that all display ads follow a precise production and validation flow, Calligram Studio ensures an optimal productivity and guarantees a perfect quality of the produced ads.

Calligram Studio is conceived to be easily integrated within existing environments: multi-platform Mac/PC, it integrates with any commercial system, and pilots the standard DTP software such as Adobe Indesign, Quark Xpress, Adobe Photoshop, MultiAd Creator...

Calligram Studio offers the following functions:

  • Electronic ad production form for each display ad;
  • Permanent ad-tracking of all the production steps;
  • Import of text and graphical material on the ad form;
  • Multiple production site management;
  • Creation and management of all files on the server, transparently for the user;
  • Management of a logo library with keywords;
  • Advanced piloting of the DTP software (Quark, Indesign...):
  • Creation of the files (automatic naming and resizing);
  • Import of text and images;
  • Automatic saving and export;
  • Automatic import in the ad form of the new elements added in the DTP software;
  • Web module allowing to consult the ad forms, to add elements, to download the ad proof, to validate it or not...
  • Automatic sending of emails;
  • Integration with any software that uses hot folders;
  • Creation of personalized dashboards to monitor the production status;
  • Possibility for the supervisor to manually assign jobs to the designers;
  • Detailed statistics on the time spent for the creation of each display ad.

Case Study

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Key benefits

  • Distribution of work.
  • Automation of the processes.
  • Piloting of the standard DTP software.
  • Online consultation and validation of ads.
  • Permanent tracking of the ad status.
  • Multisite management and multi-platform